So. not. new.
“What child is going to pick up ‘Moby-Dick’?” said Diane Ravitch, a professor of education at New York University who was assistant education secretary under President George H. W. Bush. “Kids will pick things that are trendy and popular. But that’s what you should do in your free time.”
How can we NOT foster a love of reading? I think that's my primary role! (That and teaching possessive apostrophe rules...)
And Meg Cabot agrees.